MSQ Index is now Kiltr. Same method, same people, new name.Read the letter
Kiltr Kiltr
  • Products
    • PlatformRuns each client's marketing strategy programme under your agency brand
    • Kiltr IndexReveals your clients' marketing strategy gaps across nine strategic pillars
    • Strategic Marketing AssessmentThree stages. One fixed fee. Strategy work you can get paid for repeatedly
    • Kiltr AcademyTrains your strategists. Gets them accredited. Start billing strategy revenue
    • KaiMeet your agency's marketing strategy assistant, always on, client by client
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Last updated 21 September 2026

Terms of use

1. These terms

These terms govern your use of the website at kiltr.co (the "site"), operated by MSQ Limited ("Kiltr", "we", "us"). By using the site you agree to them. If you do not agree, please do not use the site.

Use of the Kiltr platform at www.kiltr.co is governed by the licence agreement between Kiltr and your organisation, not by these terms.

2. Using the site

You may browse the site and use the contact form for their intended purpose. You must not use the site in any way that breaks the law, that could damage or overload it, that attempts to gain unauthorised access to any part of it or any connected system, or that sends unsolicited or automated messages through it.

3. The information on the site

The site describes the Kiltr platform, method and services in general terms. It is not an offer, and it is not advice for any particular business. Figures on the site, including the year-one revenue model, are illustrative and are not a promise of results for any business. We work to keep the site accurate and up to date, and we may change any part of it at any time without notice.

4. Intellectual property

Kiltr, the Kiltr mark, the strapline "Make strategy work.", Kiltr Inex, Nine pillars, Strategic Marketing Assessment, Kiltr Academy, Kai and the content of this site, including text, design, images and code, are owned by Kiltr or its licensors and protected by intellectual property law. You may view the site and print pages for your own reference. You may not otherwise copy, adapt, distribute or commercially exploit any part of it without our written permission.

The Kiltr method has been developed and refined since 2009. Nothing on this site grants any licence to use it.

5. Your submissions

Anything you send us through the contact form or by email is handled in line with our Privacy Policy. By sending it you confirm that you are entitled to share it and that it does not infringe anyone else's rights.

6. Links to other sites

The site may link to sites we do not control, including the Kiltr platform's hosting and sign-in providers. We are not responsible for their content or their handling of your data.

7. Our liability

The site is provided as it is. To the fullest extent the law allows, we exclude all warranties about the site and its content, and we are not liable for any loss arising from your use of, or inability to use, the site or anything on it. Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law. Nothing in these terms affects rights you have as a consumer that cannot be excluded.

8. Suspension and changes

We may suspend, withdraw or change the site, or restrict access to it, at any time. We may update these terms at any time by posting the new version here with a new date.

9. Privacy

Our Privacy Policy explains how we handle personal data, including the data we collect through this site, and forms part of these terms.

10. Governing law

These terms are governed by the law of England & Wales, and the courts of England & wales have exclusive jurisdiction over any dispute about them, except that if you are a consumer resident elsewhere you may rely on the mandatory protections of your own country.

11. Contact

MSQ Limited
Unit 9, Belbins Business Park, Cupernham Lane, Romsey, Hampshire, England, SO51  7JF
Email: hello@kiltr.co

Kiltr

Kiltr gives agencies a process, a product and a platform to lead with strategy and get paid for it.

Products

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  • Kiltr Index
  • Strategic Marketing Assessment
  • Kiltr Academy
  • Kai

Company

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  • Contact

Account

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