Out of kilter.
Into Kiltr.

When agency and client are out of kilter, the best work doesn't happen. When they're aligned on objectives and on the relationship, strategy is shared, briefs get sharper and the work counts.

A new name for what we have always done.

You may know us as MSQ. Now we're Kiltr. Same method. Same people. A name that says what we stand for.

Agency and client, in balance. So the agency's strategic thinking is seen, valued and paid for.

Both sides win. Agencies are rewarded for the value their thinking creates. Clients get a partner invested in their commercial success.

A licensed platform. The platform, training and tools for agencies, advisory firms and independent strategists to deliver marketing strategy as a repeatable service they can sell

Marketing belongs at the boardroom table. Agencies that bring the strategy earn the seat.

Proven thinking, with a new name.

Our nine-pillar process has been tested and refined with more than 5,000 businesses across Australia, the UK and the US since 2009. The team has sat on both sides of the table, and watched good agencies get briefed after the decisions were made.

2009Method developed. Brisbane, Australia
5,000+Businesses benchmarked across our nine pillars.
300+client strategy programmes run

Start the conversation.

Book an insight session. We run the Kiltr Index with you, then show you what a Strategic Marketing Assessment could look like for your clients.