Make strategy work.

Your clients are buried in channels. You are stuck delivering the tactics. Nobody is holding the whole picture. Until now. At last, Kiltr allows agencies to make strategy work. Repeatedly. A process, product and platform to run with every client, and charge for, all under your agency brand. We believe the agencies that lead with strategy will be the ones clients increasingly turn to.

Kiltr digs deep Does the client leadership agree on the three markets that matter most?Does the client marketing team have the skills the plan depends on?Does the client know which channels bring customers in?Does the client understand how customers buy from the business?Is there one consistent message, everywhere?Is there a reliable way new conversations begin?Is what the client sells packaged the way customers want to buy it?Is there a plan to grow the business?Does the client know what customers think of their service?
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Strategy gap
Harrison & Vale · Kiltr Index, Q2 2026
Nine pillars
LeadershipMarketing
Widest gap · Position
40 pts
6-monthly re-index comparison
Harrison & Vale · Re-index, Q4 2026
Re-index
Position
65 81
Communication
68 84
Buyer's Journey
71 81
Capability
71 81
Starting Conversations
62 71
Channel
64 71
Index · every pillar improved
71 → 80
Revenue potential
One strategist · Eight Strategic Marketing Assessments · Six continuing retainers
Illustrative case
Eight assessments£5,950 each, three stages
£47,600
Six retainers£60,000 per retained client
£360,000
Downstream workExecution the strategy unlocked
£295,200
Yearly revenue potential
£702,800
5,000+businesses benchmarked
300+client strategy programmes delivered
45strategy questions to ask clients most agencies never do.
£700k+a year in potential revenue from one strategist with Kiltr.

Strategy has slipped off the agenda. Put it back.

Somewhere along the way, the tactical brief took over. Clients send it. You deliver it. The bigger question of where the business is heading gets less airtime every year.

Clients need strategy. They are buried. Every channel wants attention and few have time to hold the whole picture. Meanwhile, you have become a specialist. In SEO, social, paid or creative. Your strategy expertise stops where your specialism does. The marketing strategy above the channels, the one that ties them to the business, is nobody's job. That is revenue nobody is claiming.

AI and junior talent are pushing the price of execution down. Strategy is where you prove your worth. Lead with it and clients stop simply seeing a tactician. They start seeing the authority on their marketing strategy. Kiltr gives you the way in. A process, a product you can sell and a platform to run it. Same method every time. Priced for the client value it creates.

See the platform

Kiltr Index

Your client's leadership team answer Kiltr's 45 questions. Kiltr scores individuals and client leadership teams across our nine strategic pillars and shows where strategy alignment is working or must improve. That's where the strategy conversation starts.

See your client strategy gaps

Revenue model

What could a solo strategist earn for your agency in year one? Assessments, retainers and the work strategy opens up.

Model your agency numbers

Everything an agency needs to sell strategy. Built in.

Kiltr gives you a process, a product, a platform and a pricing structure. The Kiltr Index measures the strategy gap. The Strategic Marketing Assessment closes it. The platform runs every engagement, and your agency keeps the client relationship. Kiltr Academy makes your team fluent in all of it.

Show your client their strategy gap.

Your client's leadership and marketing team rate the business across our nine strategic pillars. Kiltr scores the answers to show where the misalignments are.

  • Four question streams for all business sizes: micro, small, medium, corporate
  • Index scores per pillar, benchmarked by sector and size
  • A strategy analysis that reveals a compelling story to leadership and marketing teams
Explore the Kiltr Index
app.kiltr.co
Kiltr Benchmark Alignment: the gap radar for Harrison & Vale with leadership and marketing polygons and the per-pillar gap table

A Strategic Marketing Assessment your client will pay for.

You propose, lead and run Strategic Marketing Assessment sessions managed and captured within Kiltr's platform. Strategic recommendations built through your questions and your client's insights.

  • Launch emails, question bank and workshop deck included
  • Facilitated session built around real strategy gaps, not a template
  • Recommendations priced as now, next and later
Explore the Strategic Marketing Assessment
app.kiltr.co
The Recommendations Report inside Kiltr, assembled from the Recommendations Builder on the agency's brand

Your environment. Your client portfolio, all in one place.

Set up your environment on the platform, under your brand. Add every client to your portfolio. Dashboards for each one. Kiltr Index scores over time. See performance by strategist, client, portfolio or agency, whenever you need it.

  • A portfolio view across every client and stage
  • All client-facing and internal reporting carries your agency's name, not Kiltr's
Explore the platform
app.kiltr.co
The Kiltr dashboard: the agency's client portfolio with every engagement, its stage and what is due next

Train your team on our method.

Education and accreditation for your strategists. Easily accessed and consistently updated. Kai, our AI co-pilot, helps you get up to speed fast.

  • Easy access learning for your team.
  • Continual client learning based on your inputs.
  • All your team needs to lead with strategy and get paid for delivering it.
Explore Kiltr Academy
app.kiltr.co/edu
Kiltr Academy accreditation: thirteen sequential modules with progress

Guided by your human judgement. Aided by our platform.

Your strategist owns the thinking and the relationship. Our platform brings the method, the benchmarks and the speed.

Your strategist always leads. Your strategist owns the client relationship, runs the facilitated session and delivers the report.

Kiltr does the heavy lifting. Our nine strategic pillars, 5,000+ business benchmarks, 300+ delivered strategy programmes since 2009 and AI tools trained on our method refine and speed up the research to surface the pattern behind the answers. Its purpose is to reveal the tasks that need to be implemented, and to structure them as the marketing strategy you can deliver for your client to implement.

Every recommendation ties to revenue. Each one lands as now, next or later with a commercial case attached. The report reads as your agency's because its your thinking behind it.

Six months later, the strategy approach wins.

A re-index asks your client the same questions again. Baseline against today, pillar by pillar. That is your retainer conversation, and proof that strategy works.

See execution and the re-index
Position
65 81
Capability
71 81
Channel
64 71
Buyer's Journey
71 81
Communication
68 84
Starting Conversations
62 71
Product / Service
81 85
Client Management
74 78
Client Service
78 83
Index
71 80

Baseline in the hollow dot, current in the solid. Harrison & Vale, second index cycle.

One strategist. Eight assessments. Six retained clients.

£702,800Potential revenue. Year one.

Strategy stops being something you give away. Here is what one strategist could earn in year one. Without it, that downstream work gets missed, or another agency delivers it instead.

Model your agency numbers
Eight assessments£5,950 each, three stages
£47,600
Six retainers£60,000 per retained client, per year
£360,000
Downstream workExecution the strategy unlocked
£295,200
Year onePotential revenue
£702,800

Is Kiltr a fit for your agency?

Creative shop, performance agency, digital studio. The method fits the agency you already are and the clients you already have.

New business. Open the pitch with the Kiltr Index. Walk in with their strategic gap in numbers and you are the agency that thinks first.

Lapsed clients. Go back with a Strategic Marketing Assessment instead of another tactical proposal. It gives you a new conversation and a reason to have it.

Existing clients. The most natural upsell there is. You already know the client. The Strategic Marketing Assessment shows them what you see and puts a price on it.

Book a 30-minute insight session.

We run the Kiltr Index with you. Then we show you what a Strategic Marketing Assessment could look like for your clients.

Book an insight session See the revenue model